How to lead a total Business Transformation through an obsession with customer centricity - now and in the future
Customer centricity and market responsiveness are often key drivers to business transformation, but how should marketing be part of this context? Explore the role of marketing in enabling business transformation through B2B and B2C case studies.
This session will also include feedback from the member and stakeholder survey, reporting on feedback and direction for the AusTTA.
About the presenter: Alex Makin has over 15 years’ experience in utilising marketing to transform businesses, not-for-profit organisations and government. His career spans marketing and management roles within businesses, not-for-profit organisations and as Mayor and Councillor for the City of Maroondah. During his time in local government, he reversed twelve years of financial deficit, facilitated the $500 million redevelopment of the Ringwood Town Centre and reinvigorated community facilities.
Alex formed Syneka Marketing in 2008 to embed good marketing governance through the aim of redefining marketing. Today, Syneka Marketing is an established marketing consultancy that has worked across businesses, not-for-profit organisations and government statutory authorities.
He is a Certified Practising Marketer and Fellow of both the Australian Marketing Institute and Governance Institute of Australia. He is a sessional lecturer at Kaplan Business School and guest lecturer at other Universities. He is a member of the business advisory council for the School of Economics, Finance and Marketing at RMIT University and former State Chair of the Australian Marketing Institute.
The venue, Palya Gallery, specialises in indigenous art and features established gallery artists. Space is limited.